-Jeff Linder/Exec VP-creative director/Della Femina Rothschild Jeary, New York
"The upfront process gives the upper hand to sellers, and the recent news of a strong scatter marketplace will add to their already advantageous position. ...It is intuitive to conclude that if you have more money you have more clout as a buyer, but in reality that's proving to be a myth."
-Greg Clausen/Exec VP-director of media/ Cramer-Krasselt/Chicago
"No. If you look at the percentage of their programs that reach the $100,000-plus income households, CBS falls below NBC."
-Brian Decker/Exec VP-media director/Eisner Communications/Baltimore
Next week's question is "Is it likely that consumers will ever revolt against relentless advertising?" To submit your answer please log on to AdAge.com, QwikFIND aao29v