-Margareta Casanave/CMO, Leadership Mentoring Network/Mount Holyoke College/South Hadley, Mass.
"Consumers already revolt every day by not spending their money on products that are pushed at them too hard or in an obtrusive manner. Certainly as companies try to find new ways to get their message out they are more likely to cross the line of privacy-and that will eventually result in an organized resistance seeking 'do-not-call' list-like action by the government."
-Todd Werden/Sandy Hook, N.J.
"Most consumers are savvy. They don't have time to be bothered by sleazy, misleading or off-the-mark direct mail, telephone offers, or worse, e-mail spam and Web pop-ups. Traditional advertising that offers informational benefits will be rewarded."
Next week's question is "Can automakers hold firm to their plan to resist upfront price increases?" To submit your answer please log on to AdAge.com, QwikFIND aao29v