-Bill Braden/studio representative/The Park/Detroit
"It's a great reminder for us not to get so wrapped up in the functional and rational. Great brands have the ability to connect and inspire on a higher emotional level."
-Bob Connolly/advertising manager/White Wave/Boulder, Colo.
"There is obviously a fine line between 'truly global' and generic. I find that this spot could just as easily have been for XBox, Nike, Adidas or even Axe. No, give me 'Worms' instead."
-Jesper Hansen/copywriter/ BBDO/Copenhagen, Denmark
"Isn't it funny that physical activity is being used to sell a product that promotes inactivity? I'm just waiting for a mini-McDonald's-esque backlash."
Tracy Levitz/art director/Adverteria/Indiana, Pa.
Next week's question: Do you agree with Joey Reiman that ad agencies should stop giving away ideas? To submit your answer please log on to AdAge.com, QwikFIND aao29v