Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Voted & Quoted

Published on .

"A client [should] pose an artificial situation for the finalist agencies where the situation is far enough removed from the client's actual business that there is no fear that a sample strategic and tactical outline would be stolen without compensation. In that scenario, each agency has the chance to demonstrate its ability to 'think' rather than pointing to past work."

-Charles Meyst/Chairman-CEO/Agencyfinder.com/Glen Allen, Va.

"Sounds an awful lot like what Howard Gossage was preaching decades ago. ... Charging more for a great idea is good for the industry, the clients and the consumer."

-James Edinart/Art director/Kirshenbaum Bond & Partners/New York

"The old 'ideas are free' thinking is bunk."

-John Tomkiw/Elevation Marketing/ Scottsdale, Ariz.

Next week's question is "Is the exposure "The Apprentice" offers worth the $50 million price tag for product placement?" To submit your answer please log on to AdAge.com, QwikFIND aao29v

Most Popular
In this article: