Samsung's Unboxing-Through-History Video Tops Viral Chart

Marketers Sweep Chart (Nearly) Clean of Super Bowl Hangover

Published on .

A Samsung video playing on the popular YouTube genre of "unboxing" videos took the top spot among branded video campaigns in the week ending Sunday, according to Visible Measures, just in time for Samsung to introduce its latest products at Mobile World Congress in Barcelona Sunday night.

The chart in general mostly shook off the lingering Super Bowl advertising, which dominated for the prior two weeks. But Super Bowl advertiser Shock Top secured a new slot on the chart, coinciding with (human) star T.J. Miller's role in the blockbuster movie "Deadpool."

1
Unpacked 2016
NEW
Samsung
NA
Views this week: 36,982,597
Spot last week: NEW
2
#BeAgeless
NEW
Olay
NA
Views this week: 17,439,436
Spot last week: NEW
3
Lady Gaga Collaboration
NEW
Intel
NA
Views this week: 14,851,251
Spot last week: NEW
4
Fly to Gotham City and Metropolis
-3%
Turkish Airlines
NA
Views this week: 13,072,548
Spot last week: 7
5
Make the Most of Your Tax Refund
NEW
Walmart
NA
Views this week: 7,701,518
Spot last week: NEW
6
Margot vs. Lily
NEW
Nike
NA
Views this week: 7,672,047
Spot last week: NEW
7
Experience Amazing
NEW
Intel
NA
Views this week: 7,282,755
Spot last week: NEW
8
Love This? Live There?
NEW
Airbnb
NA
Views this week: 7,163,118
Spot last week: NEW
9
"Unfiltered Talk" With T.J. Miller
NEW
Shock Top
NA
Views this week: 6,685,627
Spot last week: NEW
10
Here to Create
NEW
adidas
NA
Views this week: 6,548,193
Spot last week: NEW
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.