Strategy: AnswersTV produces Web video content that it syndicates across the Web and other media, including cable and broadcast television. The company programs its Web site with channels devoted to different themes. The Jay Lovell video is part of AnswersTV’s plan to create a culinary on-demand educational resource for viewers.
Result: The video has been on AnswersTV.com for about three weeks and traffic numbers will be available in November. AnswersTV’s syndication partners including the Chicago Sun-Times and the Las Vegas Review Journal can post the video on their sites. The show will soon be available on cable video-on-demand and is set to be featured on Chicagoland TV (CLTV).