Result: FountainHeadStudios.TV is launching in January, when audiences will decide whether “Stock Rockets” can take a place alongside “Wall Strip” in the Web-video financial news race. Shusterman and her private investors plan to build up Web video channels focusing on other popular topics such as family, food, how-to’s, dating and sex. Right now, FountainHeadStudios.TV has two employees, but the roster is set to expand by four or more next week, Shusterman said. She’s trying to take advantages of the cost savings of shooting for the Web while creating content that advertisers will embrace. The field of Web video production studios is getting crowded, but Shusterman and others are betting the thirst for Web video will create enough demand to create sustainable businesses.
-By Greg Baumann