Making a New-Media Webcast

By Greg Published on .

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Production: TVWeek writer Daisy Whitney realized last year that in order for her to cover her new-media beat better, she'd have to dive in and start creating Web video of her own. She teamed up with her videographer husband, Jeff Brooks, to build the "New Media Minute" from scratch. Daisy gets her material from covering the new-media waterfront at TVWeek, selects the hottest news and generates a script that aims to come in under one minute in length. That's as few as 250 words, so economy is key. When the camera comes on, however, she's working off the top of her head. The "New Media Minute" takes between two and 10 takes to complete. Jeff edits the material with Final Cut Pro, then compresses the video using Apple Compressor for uploading.

Result: Soup to nuts, "New Media Minute" requires about eight hours of work to create each week. The program is distributed on YouTube, DaisyWhitney.TV and TVWeek.com.

-By Greg Baumann

'New Media Minute' is the creation of TVWeek writer Daisy Whitney and her husband, videographer Jeff Brooks.