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Newsweek.com Revs Up Video Unit

By Staff Published on .

Production: Newsweek Editor Jon Meacham is taking part of Newsweek.com's intiative to seed its site with as much video as possible. He does a weekly segment, "Runthrough," that serves as a video letter to readers. Newsweek, like other print publishers, is re-engineering its journalistic product and its sales strategy to take advantage of the opportunities posed by Web video. Newsweek.com has four video producers who shoot and edit segments. The operation is creating between 7-10 videos a day, said Newsweek.com Editor Diedre Depke.

Result: Newsweek.com is profitable, with revenue growth of about 30 percent, Depke said. About 90 pecent of the advertisers placing spots next to video are national brands. She declined to say what Newsweek charges for ads connected to video. Advertising is sold by the magazine's sales force, along with staff from Washington Post Newsweek Interactive. Almost all the advertisers want integrated buys that package print advertising along with Web spots, Depke said.

-By Greg Baumann and Allison J. Waldmann

Newsweek.com was rebuilt from the ground up with an eye toward providing a rich video experience. Editor Jon Meacham joins in, doing his own weekly segment.

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