×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Writers Strike Inspires Spoofs

By Greg Published on .

Production: When the Writers Guild of America strike ended by vote Sunday, Scott Rice and Crackle.com were ready with “How the Writers Strike Ended (The Truth),” a special edition of Rice's Script Cops video series. Rice is a screenwriting professor at the University of Texas, Austin, and his production group, the Sass Factory, is crewed by his friends and Austin locals. The Sass Factory conceived “Script Cops” as a parody of the candid-camera Fox police show, in which criminally bad screenwriters are brought to justice. The videos caught the attention of Crackle, Sony's multi-platform video entertainment network and studio, which began life as video-sharing site Grouper. Crackle asked the Sass Factory to create a version of “Script Cops” that would serve as a coda to the writers strike. Like other Crackle videos, the writers strike segment features pre-roll advertising, though the company declined to discuss business details related to the clip.

Result: Crackle estimates that "How the Writers Strike Ended (The Truth)" garnered around 6,500 views within the first 24 hours of its debut.

-Julieanne Smolinski
Most Popular