15% of People Willing to Stream TV Episodes

By Sergio Published on .

A new JupiterResearch study shows that only 10% of adult Web users have viewed full TV episodes online, MediaPost says. Jupiter also found that some 15% of online viewers would be willing to stream full-length episodes if there were more interactive elements, such as clip sharing (like Hulu currently allows), or access to show archives. As many as one third of participants also say that access for free is a big draw for watching programs online.
-Sergio Ibarra
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