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Advertisers Will Start Experimenting With Other Formats

By Sergio Published on .

A new Association of National Advertisers and Forrester Research, Inc. study finds that 62% of marketers believe TV ads are not as effective as they were two years ago. About half of the advertisers also say they have begun working with other media, including Web-video shows, video on demand and set-top box menus.
-Sergio Ibarra
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