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Apple Ad: User-Gen Plus

By Admin Published on .

Apple tapped the user-gen community to help with an ad for the iPod Touch, drawing on the inspiration of 18-year-old Nick Hawley. Nick posted a video about the product set to the tune of "Music is My Hot, Hot Sex," Apple saw it, and they flew him to L.A. to work with TBWA/Chiat/Day on a professional commercial, Chris Albrecht says, predicting the anecdote portends a trend.
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