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Bar for Web-Video Ads Getting Higher

By Staff Published on .

As the novelty of online video content wears off, consumers are getting weary of sub-par creative, according to MediaPost. Citing Kara Manatt, research director for Dynamic Logic (who spoke at the OMMA video conference this week) the article notes that the number of consumers taking a strongly negative view of video ads has increased over the past year. That means marketers need to adjust to the new medium and come up with ways of delivering messages that don’t irk viewers.
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