As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.
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Saul Berman, head of global media and entertainment strategy practice for IBM, tells Beet.tv that as many as half of U.S. consumers over the age of 45 are willing to pay for video subscription services rather than use ad-supported content. -Sergio Ibarra