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Brightcove Trims Menu of Services

Web-Video Service Cutting Free Option

By Published on .

Online video provider Brightcove is ditching the free version of the service that it has offered for the last two years, the company announced Monday.

Brightcove will shut down its so-called "Brightcove Network" on Dec. 17. The free version has been supported by advertising sold by third party advertising networks, but has generated less than one percent of the company's revenue, Brightcove said.

The company will focus on its platform business, which refers to the Brightcove technology that big media customers use to host and deliver video. Last month, Brightcove released a new version of that platform that's used by networks such as Lifetime and Showtime.

Customers that had been using the free version will either need to upgrade to a paying version or host their videos elsewhere.
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