The fast-food chain will present 10 exclusive digital video shorts from "Seth MacFarlane's Cavalcade of Cartoon Comedy" at youtube.com/bk, sethcomedy.com and targeted sites across the Google content network. The first two shorts debut today, with the rest of the shorts to be introduced weekly.
Visitors to the YouTube channel can enter to win the chance to buy Seth MacFarlane dinner at Burger King.
"Seth MacFarlane's Cavalcade of Cartoon Comedy" consists of 50 shorts, approximately one to two minutes in length, featuring new animated characters and original content from the "Family Guy" creator.
The shorts will be distributed by Media Rights Capital with help from initial distribution partner Google.
"Seth is a master of parody and lampooning pop culture, and 'Cavalcade' is an unprecedented means of bringing his unique brand of content to the digital space, where it can be shared virally," Dan Goodman, president of MRC's digital media group, said in a statement. "What started as an idea to do mini-shows turned into an idea of doing multiple shorts that are custom-made for the Web, and the result is Seth MacFarlane comedy at its best."