Author Scott Sigler gained recognition from publishers after he released weekly podcasts of his novels “Earthcore” and “Ancestor,” which reached number two on the Amazon fiction bestseller list. Crown Publishing will use traditional publicity methods to market his upcoming release, “Infected,” but Sigler plans on contributing his own Web-video trailer and podcasts to the campaign. In the latest Case Study
, Daisy Whitney investigates the ways book publishers have begun experimenting
with new media technologies to publicize upcoming print releases.