Catching Up Boosts Usage, Ad Prices

By Sergio Published on .

Most Popular says it gets two peak usage times during the day, once around 7 p.m. EST and again at 10 p.m. EST, Silicon Alley Insider reports. The site attributes this to viewers catching up on missed episodes before the night’s prime-time offerings. According to CBS Interactive’s Quincy Smith, charges advertisers up to $20 per thousand views on their site, Valleywag reports. That rate is higher than what the site charges for prime-time spots.
-Sergio Ibarra
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