×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

China’s CCTV to Stream Olympics

By Sergio Published on .

China’s Central Television network will stream Olympic Games coverage, the Wall Street Journal reports. CCTV, the national broadcasting monopoly, has teamed with MySpace China and Tudou.com, a Web-video site, to bring game broadcasts and athlete features to online viewers within China. While Internet rights for Olympics coverage have usually been bundled with TV rights, last year CCTV won the online component within China.
-Sergio Ibarra
In this article:
Most Popular