, a content and ad delivery company, signed a deal with Pixsy
, a media search platform, to provide a behavior-specific content search service. Collarity will provide Pixsy with user search patterns to help customize search results on its site. Pixsy also will allow Collarity to run relevant ads, also based on user behavior, next to its search results. Collarity’s user data is collected anonymously by following general user search trends and Web community interests.