The revamp of the site follows updates of the network's other sites, including ComedyCentral.com, TheDailyShow.com, SouthParkStudios.com and ColbertNation.com. Together, the sites registered 84 million video plays in October.
The new site is updated daily and features a joke of the day, a video of the day and updates on standup comedy tours. Users can search for video and jokes either by performer or by topic. The jokes are divided into 80 categories—most popular is sex—and 1,900 more specific tags.
The site is designed to push users who search for one comic or joke topic to find related material with which they might be unfamiliar.
"We like the idea of people getting long on our Web site—in a good way," said Erik Flannigan, executive vice president of digital media for the MTVN Entertainment Group.
The site's different areas and configurations allow advertisers to sponsor very specific types of contact.
For example, leading up to the Super Bowl, McDonald's will be sponsoring football-related jokes, including original material from comedians talking about the two teams' home cities.
Automaker Kia will sponsor the Web page supporting the network's Standup Showdown.
Another sponsor on the site already is Rhapsody, the download service.
Jokes.com also will sell tickets to comedy tours produced by the network.
Comedy Central is talking to MySpace about a possible venture that would bring to the site material from more new and lesser-known comics.
In the future, Jokes.com plans to feature more user-generated content and to allow its audience to comment and vote on all of the site's offerings.
The community tools planned for the site will allow comedians to maintain a dialogue directly with fans, with the site acting as a virtual comedy club, the network said.
Clips already on the site come from 10 years of Comedy Central programming, including shows such as "Live at Gotham" and "Premium Blend," as well as specials featuring comedians including Dane Cook, Jeff Dunham and Jim Gaffigan.