CondeNet Wants Eyeballs, Embraces YouTube

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CondeNet, the Web arm of magazine empire Conde Nast Publications, will distribute video from its sites including and on YouTube. CondeNet is taking a slightly different approach to the Web than some magazine publishers, focusing on topic-based sites, rather than destinations build around particular titles, the Wall Street Journal says (Subscription required.) The YouTube deal follows earlier deals to distribute CondeNet content to sites including Yahoo! and MSNBC. Excluding traffic from acquired sites including and, CondeNet’s revenue is up about 49 percent year-to-date versus the same period a year earlier. Under the YouTube deal, CondeNet doesn’t pay to get distribution. The publishing business gets to sell ads and splits revenue from those that appear on the video sharing site.
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