×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

CondeNet Wants Eyeballs, Embraces YouTube

By Staff Published on .

CondeNet, the Web arm of magazine empire Conde Nast Publications, will distribute video from its sites including Epicurious.com and Wired.com on YouTube. CondeNet is taking a slightly different approach to the Web than some magazine publishers, focusing on topic-based sites, rather than destinations build around particular titles, the Wall Street Journal says (Subscription required.) The YouTube deal follows earlier deals to distribute CondeNet content to sites including Yahoo! and MSNBC. Excluding traffic from acquired sites including Wired.com and Flip.com, CondeNet’s revenue is up about 49 percent year-to-date versus the same period a year earlier. Under the YouTube deal, CondeNet doesn’t pay to get distribution. The publishing business gets to sell ads and splits revenue from those that appear on the video sharing site.
In this article:
Most Popular