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Constructing Compelling Videos

By Greg Published on .

In Web video, the content precedes the marketing, syndication and monetization. That means planning out the story, shooting at the quality appropriate for the effect you're seeking, getting the right music and keeping things short and punchy. Eyal Hertzog, co-founder of Metacafe, gives WebVideoReport.com an exclusive how-to on making your video the best it can be.
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