Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Constructing Compelling Videos

By Greg Published on .

In Web video, the content precedes the marketing, syndication and monetization. That means planning out the story, shooting at the quality appropriate for the effect you're seeking, getting the right music and keeping things short and punchy. Eyal Hertzog, co-founder of Metacafe, gives WebVideoReport.com an exclusive how-to on making your video the best it can be.
Most Popular
In this article: