Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

DadLabs Secures Sponsorship

By Sergio Published on .

DadLabs, an original Web series, has locked sponsorship deals from three national baby product names, Baby Bjorn, Graco and Sittercity.com. Each company committed to sponsoring a full week of programming, which includes four original episodes per week covering topics such as product evaluation, dad debates and father humor. Produced by the New York online media company For Your Imagination, the show’s clips videos are shown on DadLabs through Viddler but are also available on other video and social media sites.
-Sergio Ibarra

Most Popular
In this article: