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DadLabs, an original Web series, has locked sponsorship deals from three national baby product names, Baby Bjorn, Graco and Sittercity.com. Each company committed to sponsoring a full week of programming, which includes four original episodes per week covering topics such as product evaluation, dad debates and father humor. Produced by the New York online media company For Your Imagination, the show’s clips videos are shown on DadLabs through Viddler but are also available on other video and social media sites. -Sergio Ibarra