×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

News

Digging on Michelob's Beer Portfolio

'Diggnation' Hosts in Integration Deal

By Published on .

Online television network Revision3 inked an advertising deal with Michelob Brewing for Revision3's signature Web series "Diggnation."

The six-week ad campaign is designed to promote the new Michelob Brewing Co. "beer portfolio."

The show's hosts, Kevin Rose and Alex Albrecht, both well-known beer lovers, usually drink a beer in each episode. During the campaign, which begins Sept. 19, they will sample a different Michelob beer in each episode.

The partnership underscores the importance of brand integration as an ad format in the online video economy.

"Diggnation" generates more than 200,000 views per episode.
In this article:
Most Popular