The most likely cause for the dip in August is seasonality. August is a slower month for both Internet and TV usage as families go on vacation.
MySpace felt the decline, too. Fox Interactive Media, which is largely comprised of MySpace, delivered 278 million streams of video in August to16 million unique viewers, down from 296 million streams in July to 20 million unique viewers.
The third-most visited online video brand, Nickelodeon Kids and Family Network, enjoyed a small increase in August when it delivered 223 million streams to 7 million visitors, up from 212 million streams to 7 million visitors in July.