The Wall Street Journal (subscription required) tapped an online video promotion that cost less than $150,000 to produce as on of the top advertisements in 2007. The segment produced for Unileverâ€™s Dove brand by WPP Groupâ€™s Ogilvy & Mather, shows an average-looking woman being transformed into a billboard supermodel with the help of makeup, lighting and airbrushing. It garnered 24 million views on YouTube and about 4.6 million on Unilever site www.campaignforrealbeauty.com. For the full list of best and worst ads, click here.
The "Evolution" short video Unilever used in its Dove campaign.