While streaming video on the Web will continue to make up the greatest part of online consumption, downloadable video is likely to grow, Beet.TV
quotes a couple of experts as saying. Tom Kennedy, managing editor for multimedia at the Washington Post, and Rocketbook show creator Andrew Baron both say their distribution via download exceeds streaming. The download model still carries questions, including how to insert ads, Beet.TV’s Andy Plesser points out. Podaddies is one of the companies trying to crack the code.