With the release of its 2008 swimsuit issue, Sports Illustrated debuted an interactive video
editing feature on the magazine’s online home. A module allows SI.com visitors to create their own video mash-ups using footage and pictures from the magazine shoot, set them to music and add time-honored cheesecake effects like fades and wipes. The user can then add the resulting opus to a gallery accessible to all site visitors, who have tuned in to view the videos for an average length of about 35-40 seconds. The video module provides a handy embed code that lets users post the clips on social networks and blogs.