×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Finding Video Online Still Manual Process

By Staff Published on .

Most people looking for video snacks online browse sites, rather than using search engines, according to NewTeeVee, which cites a study commissioned by ChoiceStream. That catch-as-catch-can approach is breeding some frustration. The breakdown in search methods: 56 percent browse sites; 33 percent use search engines; 32 percent follow recommendations from friends and family; and 20 percent use recommendations from Web sites. ChoiceStream is a Web personalization service that services sites like AOL and Yahoo by delivering relevant content to consumers.
In this article:
Most Popular