×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Never Gonna Give Pranks Up

By Sergio Published on .

Valleywag notes that NextNewNetworks’ co-founder Timothy Shea was RickRolled via singing telegram on Monday at the company’s weekly strategy meeting. What exactly does “RickRolling” entail? The prank involves fooling others into visitin a page featuring Rick Astley’s “Never Gonne Give You Up” video, only to never be allowed to leave. What does the NextNewNetworks prank say about Web geeks? They all dance like they’re reeling in a fish—a big fish, I’m sure, but quintessentially lame none the less.
-Sergio Ibarra


In this article:
Most Popular