×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

News

'The Guild' Won a Webby, Then Sponsors Came

Series That Ran on Donations Lands Microsoft, Sprint

By Published on .

Popular original Web series "The Guild" landed a sponsorship deal for its second season with Microsoft and Sprint, the show's creator and star Felicia Day announced this week.

The second season of the award-winning Web show will be sponsored by Sprint and released on Xbox Live, MSN Video and Zune Marketplace starting Tuesday. A new episode will debut each week, and they will be available subtitled in eight languages.

The first season, which earned 9 million views online and was funded solely by fan donations, is being released on the Microsoft platforms today.

The Microsoft-Xbox partnership dovetails with the content of the show, a series about online gamers.
In this article:
Most Popular