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'The Guild' Won a Webby, Then Sponsors Came

Series That Ran on Donations Lands Microsoft, Sprint

By Published on .

Popular original Web series "The Guild" landed a sponsorship deal for its second season with Microsoft and Sprint, the show's creator and star Felicia Day announced this week.

The second season of the award-winning Web show will be sponsored by Sprint and released on Xbox Live, MSN Video and Zune Marketplace starting Tuesday. A new episode will debut each week, and they will be available subtitled in eight languages.

The first season, which earned 9 million views online and was funded solely by fan donations, is being released on the Microsoft platforms today.

The Microsoft-Xbox partnership dovetails with the content of the show, a series about online gamers.
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