Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

HBO to Offer Programs on iTunes; Is NBC Next?

By Sergio Published on .

HBO programs and movies soon will be available for download on iTunes, reports Portfolio, citing HBO sources. Details were undisclosed, but the deal is expected to give HBO a different price structure than other content providers have received. NBC Universal pulled its content off iTunes because it wanted to price episodes of its content differently but was refused. Some episodes of NBC programs, though, have begun to appear on the U.K.’s iTunes store, including “Heroes” and “Hercules: The Legendary Journeys,” at different prices, MacWorld.com notes.
-Elizabeth Jensen
Most Popular
In this article: