Heavy.com, a video site geared toward young men, hired the former editor and publisher of now-defunct Stuff magazine, AdAge says
. Jimmy Jellinek, Stuff’s editor in chief, will move from a consultant role at Heavy.com to a post as VP-entertainment. John Lumpkin, Stuff’s publisher, was named senior VP-sales strategy and partnerships. So bit-by-bit, we see new media creating jobs to absorb old-media talent.