Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Heavy, Husky Divide Under Same Leadership

By Sergio Published on .

The Heavy Corp., owner of video site Heavy.com, which is geared toward men 18-34, plans to expand video ad platform Husky Media into its own venture. While the corporation’s leadership will oversee both groups, the structure remains subject to the approval of corporate shareholders and the board of directors. Heavy.com also announced its popular series “The Burly Sports Show,” which averages 2 million monthly visitors, will be distributed on CBSSports.com. Under the deal, “Burly” will be distributed using Husky’s “video-skin” player and CBSSports.com will manage ad sales on its network.
-Sergio Ibarra
Most Popular
In this article: