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Ikea, SXM to Co-Produce Web Series

By Sergio Published on .

SXM and Ikea have teamed up to produce scripted Web series “Easy to Assemble,” starring Illeana Douglas, TVWeek.com reports. The series will feature Douglas’ and other unnamed celebrities’ adventures at Ikea’s Burbank, Calif., store. Douglas also will write and direct the program, which is scheduled to debut in September along with Ikea’s fall marketing campaign.
-Sergio Ibarra
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