Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Internet Twice as Sticky as TV

By Sergio Published on .

A new IDC survey finds that Internet users spend almost twice as much time online as they do watching TV. The study reports that of the 70.6 average hours people spend consuming media during the week, 32.7 hours are dedicated to the Internet while 16.4 hours are used on TV. Print newspapers and magazines are only getting about 3.9 hours of attention.
-Sergio Ibarra
Most Popular
In this article: