Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

‚ÄėJackass‚Äô Sequel to Debut on Web

By Greg Published on .

Viacom Inc.‚Äôs Paramount Pictures will release sado-maso-humor-reality movie ‚ÄúJackass 2.5‚ÄĚ on the Web in a free, advertising supported format, the Wall Street Journal reports. The film will be available on the Internet at Blockbuster‚Äôs Web site in a streaming format, which will keep it from being downloaded by all but the most technically adept. The movie will go on sale on DVD starting Dec. 26 but will rent exclusively through Blockbuster. Blockbuster paid about $2 million for exclusive rights to ‚ÄúJackass 2.5‚ÄĚ and after that sum is recouped in advertising, Blockbuster will pay Paramount 70 percent of advertising revenue. The movie will also go on sale via download at Apple‚Äôs iTunes store and other outlets Dec. 26.
Most Popular
In this article: