JCPenney Wants Fake Ad Pulled

By Sergio Published on .

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JCPenney Co. has protested to its ad agency, Saatchi & Saatchi, about a racy fake ad for the retailer that was posted on YouTube, the Wall Street Journal says. The ad shows a teen couple practicing speed dressing from the underwear up, and carries the tagline, “Today’s the day to get away with it,” echoing the real Penney’s campaign. The seemingly fake ad, which Saatchi officials said was created by a third-party vendor without Penney’s knowledge, was honored last week at the Cannes Lions awards.
-Elizabeth Jensen


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