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March Madness Racks 4.9 Bil Hours in Streams

By Sergio Published on .

CBS’ final figures for the March Madness on Demand player showed 4.8 million unique visitors, a jump of 164% from 2007, NewTeeVee says. Live viewing of the men’s tournament totaled 4.9 billion hours, up 81% from a year ago.
-Elizabeth Jensen
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