March Madness Web Streams Score

By Sergio Published on .

Simplified online availability of March Madness on Demand games appears to be paying off for CBS and the NCAA, says PaidContent. Some 2.9 million game hours were streamed in Round One alone, compared to 2.6 million hours for all of 2007. Unique users hit nearly 3.7 million through Day Three, compared to 1.8 million in 2007.
-Elizabeth Jensen
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