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What Micro-Hoo’s Deal Could Mean for Web Videos

By Sergio Published on .

In light of Microsoft’s $44.6 billion-offer to acquire Yahoo, many are speculating on what the deal could mean for Web video. VideoNuze notes MSN and Yahoo have already incorporated interactive ads into their broadband-video content. Google in the meantime has been learning how YouTube works before making any drastic changes to its format and ad inclusion. NewTeeVee is predicting that the joint companies would garner 509 million video plays per month (based on numbers from November 2007). The projection would also increase if Yahoo completes its planned purchase of Maven Networks, which hosts and distributes content for companies like Hearst, News Corp. and Sony BMG.
-Sergio Ibarra
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