Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Microsoft Makes More Web-Video Plays

By Greg Published on .

Microsoft used the Consumer Electronics Show to muscle further into the Web-video arena, announcing deals to stream hours of NBC’s Summer Olympics coverage on MSN, VideoNuze reports in a wrap. The video will run on Microsoft’s Silverlight technology, which is taking a run at Adobe’s Flash product. Microsoft also boosted its Xbox LIVE content offerings, announcing ABC/Disney and MGM shows would be providing content. There’s 17.7 million XBox units out there, making the game-console a potent channel for video distribution.
Most Popular
In this article: