The online survey of 5,500 individuals 12 and older found that about 18% of that group watched TV shows and movies online, on broadband-connected gaming consoles such as the Xbox, or on cell phones. Of this group, 77% also watch live television on the TV set itself, compared to 75% of the general population who do so.
"The sky is not falling," said David Charmatz, senior VP of product planning and development at Starz. "TV viewing online is additive. It's not a net down."