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Multi-tasking Means TV, Too

Starz Study Finds TV Holds Up Alongside New Media

By Published on .

People who watch movies and television shows online and on alternative devices are just as likely to also watch programming on the television set—that's the finding from a study conducted this fall by premium cable network Starz.

The online survey of 5,500 individuals 12 and older found that about 18% of that group watched TV shows and movies online, on broadband-connected gaming consoles such as the Xbox, or on cell phones. Of this group, 77% also watch live television on the TV set itself, compared to 75% of the general population who do so.

"The sky is not falling," said David Charmatz, senior VP of product planning and development at Starz. "TV viewing online is additive. It's not a net down."
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