Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

NBA Adopts Microsoft’s Silverlight for Video

By Staff Published on .

The NBA will use Silverlight, Microsoft’s new software from bringing video and graphics to Web sites, for the league’s online offerings, Broadcasting and Cable reports. So far, the NBA is only using Silverlight for still images, but plans to unveil a new video player after the holiday season. Silverlight is an attempt to nab business from Adobe’s Flash technology.
Most Popular
In this article: