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NBC to Use YuMe Ad Platform for Online Content

By Greg Published on .

NBC will use YuMe’s ad-platform technology for streaming and downloadable video clips, TVWeek.com says. YuMe provides ad management, campaign management, trafficking and reporting for NBC Direct, the network’s free online download service. YuMe’s service will begin to surface on NBC Direct during the first quarter of this year, the companies said in a release.
-Sergio Ibarra
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