NCAA TV Ratings Unaffected by Web Views

By Sergio Published on .

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This year’s NCAA Basketball Tournament coverage on CBS was on par with last year’s ratings, with the final match up between Kansas and Memphis watched in 12.1% of U.S. households, Silicon Alley Insider notes. Web consumption of the tournament definitely increased from the year before, as online views of the first round increased by 122% from last year.
-Sergio Ibarra
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