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Newspapers Prime for Leap to Digital

By Greg Published on .

Newspapers, beleaguered by declining print advertising, are looking to 2008 as the year that revenue from digital plays like Web video ramps up and eases the pain, the Wall Street Journal says (subscription required). This year has been a disappointment at Washington Post Co. and McClatchy Co. Hundreds of newspapers are joining a national consortium with Yahoo to boost traffic to their sites. Whether digital pennies can compensate for print dollars, well, who knows. But AdAge quotes New York Times Co. CEO Janet Robinson as acknowledging that her job is to grow digital profits quickly enough to outpace print declines.
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