×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Nielsen Acquires Audience Analytics

By Sergio Published on .

Nielsen has purchased Audience Analytics, the Hollywood Reporter says. Nielsen will use Audience Analytics’ Audience Watch software to help process larger amounts of audience data, particularly interactive TV and video-on-demand usage. The company also will work on developing a single platform that will measure audience data from TV, Internet, mobile phones and other devices.
-Sergio Ibarra
Most Popular
In this article: